• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
ClickPesa

ClickPesa

Media

  • How does it work
  • Pricing
  • Solutions
    • e-Invoice
    • In-Store / Web Payments
    • Bulk Payments
  • Free Tools
    • Currency Converter
    • Income Tax PAYE Calculator
  • Knowledge Base
  • Login / Sign Up
Login

Seven ways to promote your e-commerce solution in Tanzania

October 5, 2021 by justine

After setting up your e-commerce solution in Tanzania, the next step is making sure that it is promoted to reach many people. Step 2 of business growth is distribution.

According to review sites like google+ and Facebook, 89% of users will purchase within one week of reading reviews. That is why you need to promote your site for better results.

7 tangible ways to promote your e-commerce solution in Tanzania.

Video content.

When it comes to interactive content, video beats image content. Videos reach more people than text and images. More still, video content carries large amounts of information in a short time.

Record high-quality videos about your site and distribute them on different platforms to engage your audience. You can make educational and promotional videos.

Instagram works.

Brands on Instagram get 10 times higher engagement than Facebook, 54 times than Pinterest, and 84 times than Twitter. Although Instagram started as a photo-sharing site, it has now grown into a marketing powerhouse for e-commerce sites.

Instagram can get you more leads if you humanize your brand by showing behind-the-scenes videos and product launches. Make sure you repost customers’ posts with hashtags.

Use influencers

When it comes to using influencers, you must know which social media platform is best for your business.

  • Shortlist influencers that you can use; especially micro-influencers.
  • Give samples to influencers so that they can promote a product they know.
  • Study the demographics of your followers and know what makes them react.

Build a community using your blog.

People on the internet will start building trust if they see you as an expert in your industry or niche. The best way to build credibility is to provide valuable content through your blog. They can use this information to make the right decisions.

You can also write articles about companies that are related to your niche but are not direct competitors. For example, if you sell wall photo frames, approach interior design websites.

Engage in popular discussion websites.

One great technique of distributing your e-commerce site is by mingling with popular discussions on websites that have huge page views. Social platforms like Africaweb (98m+ page views) and Reddit which is ranked 18th worldwide in having great traffic can be great options.

You must place your discussions in a position that gets your site’s link viewed by many people. Other platforms like Clubhouse, Facebook, and Jamiiforums can help you mention your site in discussions which will prompt prospects to check on you.

Family and friends

Reach out to your family and friends and let them know what your site offers. Personal recommendations are trusted enormously. Your friends and family can recommend your e-commerce store to their network. This has been a great technique used by MLM companies for decades.

Don’t miss out on event appearances. Events can give you access to a large number of leads in a short time.

Would you like to have set up your e-commerce store with no hustle or technical background requirement? clickpesa.com has the necessary tools and support that can help you scale your e-commerce store. Whether you promote your store online or offline, you must be creative and ready to turn those leads into prospects and finally customers.

Category icone-commerce

Primary Sidebar

Open an account for your organization

Create your ClickPesa account, connect your bank or mobile money account within seconds. Start to receive and make payments.

Recent Articles

7 Reasons Why You Need Payment Automation For Your Business Growth.

October 20, 2022

What is payment automation? Businesses can make … [Read More...] about 7 Reasons Why You Need Payment Automation For Your Business Growth.

5 Reasons Companies Should Accept Multiple Payment Methods in Kenya

September 10, 2022

With the digital economy evolving rapidly, … [Read More...] about 5 Reasons Companies Should Accept Multiple Payment Methods in Kenya

Benefits of electronic invoicing.

July 29, 2022

Electronic invoicing, which is also known as … [Read More...] about Benefits of electronic invoicing.

The future of digital payments

June 6, 2022

The 21st century gift of the internet has … [Read More...] about The future of digital payments

Create your account


Login / Sign Up



Subscribe to receive our latest updates


Footer

Legal

  • Terms and Conditions
  • Privacy Policy
  • Data Retention Policy

Company

  • About Us
  • Our Leadership
  • Contact Us
  • Jobs
  • Insights
  • Investors

Learn

  • Bizfundi
  • Entrepreneur by TPSF
  • BRELA

Solutions

  • e-Invoice
  • In-Store / Online Payments
  • Bulk Payments
  • Payout Services

Community

  • Facebook
  • Instagram
  • LinkedIn
  • Medium
  • Twitter
  • YouTube
clickpesa-logo-vertical

ClickPesa works with licensed financial institutions governed by central banks across the globe. Funds in transaction are securely held at all times by licensed financial custodians with deposit guarantees. Read More




© ClickPesa Limited – All Rights Reserved