If you are still wondering about having an eCommerce site, clear those doubts. You definitely need an eCommerce platform during the 21st century.
Most importantly, people want to shop from home or office.
They want to avoid the risks of carrying hard cash and the desire to maximize their time. This will take you three minutes to read.
Any SMEs great desire is to grow bigger and I believe you too have that same desire.
Why an eCommerce site is Important for Your Business
Here we bring you the top five reasons why launching an eCommerce site has become indispensable for your business.
These 5 reasons will help you understand the great need for an eCommerce site.
Global reach.
The World Wide Web gives you the opportunity to reach out to the rest of the East African region, which is not the case with physical stores.
A physical store has a limited geographical reach that also limits your sales.
An eCommerce store gives you the benefit of getting access to customers across boundaries; the whole of Africa.
An eCommerce store allows you to easily expand your product range, add more payment options and get an optimized and well-developed website for scalability.
Cost savings.
An eCommerce store gives you the advantage of saving money, that would have been spent on issues like renting large offices to harbor your staff. You can channel this saved amount to improve your online marketing campaigns thus increasing more sales.
Cash flow
As you continue doing business, you realize that there is a lot of cash lost because of delays in making orders, confirming orders, and doing follow-ups on customers.
With eCommerce, amazing plugins like online payments, emails, and loyalty programs increase your cash flow since most customers get what they want as quickly as possible without your physical presence.
Customers easily make their orders online and wait for products to be delivered.
Low barriers to trade.
We are not talking about evading all barriers; we are talking about eliminating most of the obstacles to trade faced by physical stores.
From customer analysis aids to managing inventory.
However, the eCommerce site can solve all this.
You will get analytics that will ease your customer service process, enabling you to dodge the barriers that slow down most businesses.
Required information at your access.
An eCommerce site will provide you with tons of information about people who visit your site. Who will help you analyze your market and allow you to make decisions that can scale your business?
The data collected by the site will give you all the information you need to improve customer service, product quality, distribution, and value chain.
NOTE
In conclusion, for the success of your eCommerce site, ensure the availability of enough products ready for shipping and well-arranged international payments.
However, great links with freight and shipping companies will also increase your customer service.
Ensure effective strategies of how to manage after-sales services. You should consider using clickpesa.com as your trusted brand to create your eCommerce store.
The ultimate test of your eCommerce store will be the ability to deliver quality products quickly and efficiently to your customers.
Finally, now you see why you need an eCommerce store for your business.